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May 2, 2024

The Latest Vibe

Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe

Blog Posts

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• July 16, 2024

• Unlocking Retail Insights from Vibenomics' Latest White Paper

• Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98…

• • May 21, 2024
  • In-Store Advertising: The Proof Is In The Data
  • In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store…
• • September 16, 2025
  • More Than Jingles: How In-Store Audio Drives Holiday Sales
  • This year, a staggering 89% of shoppers plan to take advantage of holiday deals (Suzy Market Research, August 2025). With 74% of consumers planning to do a majority of their…
• • August 14, 2025
  • Your Guide to Influencing Game-Day Shoppers In-Store
  • Recent survey data from Vibenomics and Suzy reveals how deeply engaged shoppers are in game-day activities and how in-store advertising can be the game-changer for brands looking to drive awareness…
• • August 5, 2025
  • The $176 Billion Retail Media Opportunity Has a Generation Problem
  • Gen Z Shoppers Are 5x More Likely to Buy from Audio Ads — Here's What That Means
• • July 10, 2025
  • Generational Shopping Behaviors: How In-Store Advertising Reaches Every Age Group
  • For brands and agencies, understanding the nuances of how different age groups shop in-store is the key to unlocking more effective advertising, driving sales, and building lasting loyalty right at…
• • June 10, 2025
  • Turning Aisles into Awareness: How Non-Endemic Brands Win with In-Store Audio
  • In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight.
• • May 14, 2025
  • Supercharge Your Social Strategy With In-Store Advertising
  • Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers…
• • April 15, 2025
  • Maximizing Product Adoption: How In-Store Advertising Drives Consumer Decisions
  • Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys.
• • March 13, 2025
  • Myth Busters: In-Store Advertising
  • In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth…
• • February 18, 2025
  • Sound Strategy: How In-Store Audio Empowers Brands To Compete With Private Label
  • In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands…
• • January 23, 2025
  • How Retail Media Drives Consumer Engagement and Brand Loyalty
  • As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty.