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May 2, 2024
The Latest Vibe
Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe
Recent Blog Posts
[Unlocking Retail Insights from Vibenomics' Latest White Paper](/content/2024/07/unlocking-retail-insights-from-vibenomics-latest-white-paper/ "Unlocking Retail Insights from Vibenomics' Latest White Paper"/index.html)
July 16, 2024
Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98…[In-Store Advertising: The Proof Is In The Data](/content/2024/05/in-store-advertising-the-proof-is-in-the-data/ "In-Store Advertising: The Proof Is In The Data"/index.html)
May 21, 2024
In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store…[More Than Jingles: How In-Store Audio Drives Holiday Sales](/content/2025/09/more-than-jingles-how-in-store-audio-drives-holiday-sales/ "More Than Jingles: How In-Store Audio Drives Holiday Sales"/index.html)
September 16, 2025
This year, a staggering 89% of shoppers plan to take advantage of holiday deals (Suzy Market Research, August 2025). With 74% of consumers planning to do a majority of their…[Your Guide to Influencing Game-Day Shoppers In-Store](/content/2025/08/your-guide-to-influencing-game-day-shoppers-in-store/ "Your Guide to Influencing Game-Day Shoppers In-Store"/index.html)
August 14, 2025
Recent survey data from Vibenomics and Suzy reveals how deeply engaged shoppers are in game-day activities and how in-store advertising can be the game-changer for brands looking to drive awareness…[The $176 Billion Retail Media Opportunity Has a Generation Problem](/content/2025/08/the-176-billion-retail-media-opportunity-has-a-generation-problem/ "The $176 Billion Retail Media Opportunity Has a Generation Problem"/index.html)
August 5, 2025
Gen Z Shoppers Are 5x More Likely to Buy from Audio Ads — Here's What That Means[Generational Shopping Behaviors: How In-Store Advertising Reaches Every Age Group](/content/2025/07/generational-shopping-behaviors-how-in-store-advertising-reaches-every-age-group/ "Generational Shopping Behaviors: How In-Store Advertising Reaches Every Age Group"/index.html)
July 10, 2025
For brands and agencies, understanding the nuances of how different age groups shop in-store is the key to unlocking more effective advertising, driving sales, and building lasting loyalty right at…[Turning Aisles into Awareness: How Non-Endemic Brands Win with In-Store Audio](/content/2025/06/turning-aisles-into-awareness-how-non-endemic-brands-win-with-in-store-audio/ "Turning Aisles into Awareness: How Non-Endemic Brands Win with In-Store Audio"/index.html)
June 10, 2025
In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight.[Supercharge Your Social Strategy With In-Store Advertising](/content/2025/05/supercharge-your-social-strategy-with-in-store-advertising/ "Supercharge Your Social Strategy With In-Store Advertising"/index.html)
May 14, 2025
Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers…[Maximizing Product Adoption: How In-Store Advertising Drives Consumer Decisions](/content/2025/04/maximizing-product-adoption-how-in-store-advertising-drives-consumer-decisions/ "Maximizing Product Adoption: How In-Store Advertising Drives Consumer Decisions"/index.html)
April 15, 2025
Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys.[Myth Busters: In-Store Advertising](/content/2025/03/myth-busters-in-store-advertising/ "Myth Busters: In-Store Advertising"/index.html)
March 13, 2025
In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth…[Sound Strategy: How In-Store Audio Empowers Brands To Compete With Private Label](/content/2025/02/sound-strategy-how-in-store-audio-empowers-brands-to-compete-with-private-label/ "Sound Strategy: How In-Store Audio Empowers Brands To Compete With Private Label"/index.html)
February 18, 2025
In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs.[How Retail Media Drives Consumer Engagement and Brand Loyalty](/content/2025/01/how-retail-media-drives-consumer-engagement-and-brand-loyalty/ "How Retail Media Drives Consumer Engagement and Brand Loyalty"/index.html)
January 23, 2025
As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty.