# Gillette Pro Glide **May 2, 2024** ## The Latest Vibe Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe ### Recent Blog Posts - [Unlocking Retail Insights from Vibenomics' Latest White Paper](/content/2024/07/unlocking-retail-insights-from-vibenomics-latest-white-paper/ "Unlocking Retail Insights from Vibenomics' Latest White Paper"/index.html) **July 16, 2024** Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98… - [In-Store Advertising: The Proof Is In The Data](/content/2024/05/in-store-advertising-the-proof-is-in-the-data/ "In-Store Advertising: The Proof Is In The Data"/index.html) **May 21, 2024** In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… - [More Than Jingles: How In-Store Audio Drives Holiday Sales](/content/2025/09/more-than-jingles-how-in-store-audio-drives-holiday-sales/ "More Than Jingles: How In-Store Audio Drives Holiday Sales"/index.html) **September 16, 2025** This year, a staggering 89% of shoppers plan to take advantage of holiday deals (Suzy Market Research, August 2025). With 74% of consumers planning to do a majority of their… - [Your Guide to Influencing Game-Day Shoppers In-Store](/content/2025/08/your-guide-to-influencing-game-day-shoppers-in-store/ "Your Guide to Influencing Game-Day Shoppers In-Store"/index.html) **August 14, 2025** Recent survey data from Vibenomics and Suzy reveals how deeply engaged shoppers are in game-day activities and how in-store advertising can be the game-changer for brands looking to drive awareness… - [The $176 Billion Retail Media Opportunity Has a Generation Problem](/content/2025/08/the-176-billion-retail-media-opportunity-has-a-generation-problem/ "The $176 Billion Retail Media Opportunity Has a Generation Problem"/index.html) **August 5, 2025** Gen Z Shoppers Are 5x More Likely to Buy from Audio Ads — Here's What That Means - [Generational Shopping Behaviors: How In-Store Advertising Reaches Every Age Group](/content/2025/07/generational-shopping-behaviors-how-in-store-advertising-reaches-every-age-group/ "Generational Shopping Behaviors: How In-Store Advertising Reaches Every Age Group"/index.html) **July 10, 2025** For brands and agencies, understanding the nuances of how different age groups shop in-store is the key to unlocking more effective advertising, driving sales, and building lasting loyalty right at… - [Turning Aisles into Awareness: How Non-Endemic Brands Win with In-Store Audio](/content/2025/06/turning-aisles-into-awareness-how-non-endemic-brands-win-with-in-store-audio/ "Turning Aisles into Awareness: How Non-Endemic Brands Win with In-Store Audio"/index.html) **June 10, 2025** In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight. - [Supercharge Your Social Strategy With In-Store Advertising](/content/2025/05/supercharge-your-social-strategy-with-in-store-advertising/ "Supercharge Your Social Strategy With In-Store Advertising"/index.html) **May 14, 2025** Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers… - [Maximizing Product Adoption: How In-Store Advertising Drives Consumer Decisions](/content/2025/04/maximizing-product-adoption-how-in-store-advertising-drives-consumer-decisions/ "Maximizing Product Adoption: How In-Store Advertising Drives Consumer Decisions"/index.html) **April 15, 2025** Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys. - [Myth Busters: In-Store Advertising](/content/2025/03/myth-busters-in-store-advertising/ "Myth Busters: In-Store Advertising"/index.html) **March 13, 2025** In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth… - [Sound Strategy: How In-Store Audio Empowers Brands To Compete With Private Label](/content/2025/02/sound-strategy-how-in-store-audio-empowers-brands-to-compete-with-private-label/ "Sound Strategy: How In-Store Audio Empowers Brands To Compete With Private Label"/index.html) **February 18, 2025** In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. - [How Retail Media Drives Consumer Engagement and Brand Loyalty](/content/2025/01/how-retail-media-drives-consumer-engagement-and-brand-loyalty/ "How Retail Media Drives Consumer Engagement and Brand Loyalty"/index.html) **January 23, 2025** As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty.