# Jim Beam Orange May 2, 2024 ## The Latest Vibe Explore cutting-edge strategies and elevate your Retail Media game with The Latest Vibe ### Blog Posts - [[Unlocking Retail Insights from Vibenomics' Latest White Paper](/content/2024/07/unlocking-retail-insights-from-vibenomics-latest-white-paper/index.html)](/content/2024/07/unlocking-retail-insights-from-vibenomics-latest-white-paper/index.html) - - July 16, 2024 - Retail media is booming, transforming how brands engage with consumers at the point of purchase. With retail media ad spend skyrocketing from $1 billion in 2016 to an anticipated $59.98… - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Omnichannel, Retail Media, Shopper Engagement - [[In-Store Advertising: The Proof Is In The Data](/content/2024/05/in-store-advertising-the-proof-is-in-the-data/index.html)](/content/2024/05/in-store-advertising-the-proof-is-in-the-data/index.html) - - May 21, 2024 - In today's competitive retail landscape, capturing consumers' attention is more challenging than ever. However, new data collected by Vibenomics through Suzy Market Research sheds light on the effectiveness of in-store… - **Tags:** In-Store Advertising, In-Store Audio, Shopper Engagement - [[More Than Jingles: How In-Store Audio Drives Holiday Sales](/content/2025/09/more-than-jingles-how-in-store-audio-drives-holiday-sales/index.html)](/content/2025/09/more-than-jingles-how-in-store-audio-drives-holiday-sales/index.html) - - September 16, 2025 - This year, a staggering 89% of shoppers plan to take advantage of holiday deals (Suzy Market Research, August 2025). With 74% of consumers planning to do a majority of their… - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Retail Media, Shopper Engagement - [[Your Guide to Influencing Game-Day Shoppers In-Store](/content/2025/08/your-guide-to-influencing-game-day-shoppers-in-store/index.html)](/content/2025/08/your-guide-to-influencing-game-day-shoppers-in-store/index.html) - - August 14, 2025 - Recent survey data from Vibenomics and Suzy reveals how deeply engaged shoppers are in game-day activities and how in-store advertising can be the game-changer for brands looking to drive awareness… - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Retail Media - [[The $176 Billion Retail Media Opportunity Has a Generation Problem](/content/2025/08/the-176-billion-retail-media-opportunity-has-a-generation-problem/index.html)](/content/2025/08/the-176-billion-retail-media-opportunity-has-a-generation-problem/index.html) - - August 5, 2025 - Gen Z Shoppers Are 5x More Likely to Buy from Audio Ads — Here's What That Means - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Retail Media - [[Generational Shopping Behaviors: How In-Store Advertising Reaches Every Age Group](/content/2025/07/generational-shopping-behaviors-how-in-store-advertising-reaches-every-age-group/index.html)](/content/2025/07/generational-shopping-behaviors-how-in-store-advertising-reaches-every-age-group/index.html) - - July 10, 2025 - For brands and agencies, understanding the nuances of how different age groups shop in-store is the key to unlocking more effective advertising, driving sales, and building lasting loyalty right at… - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Retail Media, Shopper Engagement - [[Turning Aisles into Awareness: How Non-Endemic Brands Win with In-Store Audio](/content/2025/06/turning-aisles-into-awareness-how-non-endemic-brands-win-with-in-store-audio/index.html)](/content/2025/06/turning-aisles-into-awareness-how-non-endemic-brands-win-with-in-store-audio/index.html) - - June 10, 2025 - In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight. - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Retail Media, Shopper Engagement - [[Supercharge Your Social Strategy With In-Store Advertising](/content/2025/05/supercharge-your-social-strategy-with-in-store-advertising/index.html)](/content/2025/05/supercharge-your-social-strategy-with-in-store-advertising/index.html) - - May 14, 2025 - Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers… - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Omnichannel, Programmatic, Retail Media, Shopper Engagement - [[Maximizing Product Adoption: How In-Store Advertising Drives Consumer Decisions](/content/2025/04/maximizing-product-adoption-how-in-store-advertising-drives-consumer-decisions/index.html)](/content/2025/04/maximizing-product-adoption-how-in-store-advertising-drives-consumer-decisions/index.html) - - April 15, 2025 - Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys. - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Omnichannel, Retail Media, Shopper Engagement - [[Myth Busters: In-Store Advertising](/content/2025/03/myth-busters-in-store-advertising/index.html)](/content/2025/03/myth-busters-in-store-advertising/index.html) - - March 13, 2025 - In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth… - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Omnichannel, Programmatic, Retail Media, Shopper Engagement - [[Sound Strategy: How In-Store Audio Empowers Brands to Compete with Private Label](/content/2025/02/sound-strategy-how-in-store-audio-empowers-brands-to-compete-with-private-label/index.html)](/content/2025/02/sound-strategy-how-in-store-audio-empowers-brands-to-compete-with-private-label/index.html) - - February 18, 2025 - In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands… - [[How Retail Media Drives Consumer Engagement and Brand Loyalty](/content/2025/01/how-retail-media-drives-consumer-engagement-and-brand-loyalty/index.html)](/content/2025/01/how-retail-media-drives-consumer-engagement-and-brand-loyalty/index.html) - - January 23, 2025 - As the advertising landscape evolves, in-store media is becoming an increasingly critical tool for brands looking to connect with consumers and foster lasting loyalty. - **Tags:** In-Store Advertising, In-Store Audio, Industry Insights, Retail Media, Shopper Engagement