September 16, 2025
More Than Jingles: How In-Store Audio Drives…
This year, a staggering 89% of shoppers plan to take advantage of holiday deals (Suzy Market Research, August 2025). With 74% of consumers planning to do a majority of their…
In-Store Advertising
In-Store Audio
Industry Insights
Retail Media
Shopper Engagement
August 14, 2025
Your Guide to Influencing Game-Day Shoppers In-Store
Recent survey data from Vibenomics and Suzy reveals how deeply engaged shoppers are in game-day activities and how in-store advertising can be the game-changer for brands looking to drive awareness…
In-Store Advertising
In-Store Audio
Industry Insights
Retail Media
August 5, 2025
The $176 Billion Retail Media Opportunity Has…
Gen Z Shoppers Are 5x More Likely to Buy from Audio Ads — Here's What That Means
In-Store Advertising
In-Store Audio
Industry Insights
Retail Media
July 10, 2025
Generational Shopping Behaviors: How In-Store Advertising Reaches…
For brands and agencies, understanding the nuances of how different age groups shop in-store is the key to unlocking more effective advertising, driving sales, and building lasting loyalty right at…
In-Store Advertising
In-Store Audio
Industry Insights
Retail Media
Shopper Engagement
June 10, 2025
Turning Aisles into Awareness: How Non-Endemic Brands…
In-store advertising isn’t just shelf-level signage anymore: it’s a national-scale awareness channel hiding in plain sight.
In-Store Advertising
In-Store Audio
Industry Insights
Retail Media
Shopper Engagement
May 14, 2025
Supercharge Your Social Strategy With In-Store Advertising
Recent data from Vibenomics Social & Influencer Marketing Shopping Behaviors Report illuminates the incredible potential of this connection, especially when it comes to influencer marketing. Let's dive into the numbers…
In-Store Advertising
In-Store Audio
Industry Insights
Omnichannel
Programmatic
Retail Media
Shopper Engagement
April 15, 2025
Maximizing Product Adoption: How In-Store Advertising Drives…
Vibenomics conducted a comprehensive survey in collaboration with Suzy Market Research to better understand what motivates consumers along their shopping journeys.
In-Store Advertising
In-Store Audio
Industry Insights
Omnichannel
Retail Media
Shopper Engagement
March 13, 2025
Myth Busters: In-Store Advertising
In-store advertising has always been integral to the retail experience, yet misconceptions about its effectiveness persist. Let’s set the record straight by busting some common myths and highlighting the truth…
In-Store Advertising
In-Store Audio
Industry Insights
Omnichannel
Programmatic
Retail Media
Shopper Engagement
February 18, 2025
Sound Strategy: How In-Store Audio Empowers Brands…
In recent years, many shoppers have turned to private label products as an affordable alternative to branded goods, particularly amid inflation and rising costs. With the growth of store brands…